human proof THATCONVERTS
We capture raw human reactions and turn them into paid ads that perform.
✓ 60-day risk free trial
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Why this works?
Authenticity is no longer just a narrative style; it is a measurable conversion lever that enables brands to lower their acquisition costs and build long-term customer loyalty.
Authentic Street Ads specialises in conversation-driven creative. Turning unscripted conversations with strangers into a brand’s highest-performing conversion assets. Our human-centric framework bypasses the anti-ad filter to deliver a
34% CTR lift and 24% lower CPA compared to traditional ads. By treating authenticity as scalable infrastructure rather than a one-off, we restore the trust gap and drive measurable contribution profit across your entire funnel.
CTR LIFT
CPA vs ACCOUNT AVG.
CPA vs ACCOUNT AVG.
ROAS IMPROVEMENT
“ Hands down the best creative agency I’ve worked with. We’ve tried many ways to communicate what makes us different, and nothing has come close to what Authentic Street Ads has DONE FOR US.”
-Urvashi Agarwal,
Founder JP's original Tea
Captured ContentTrusted by 100+ consumer brands.
PerformanceIsn’t Declining by Accident
The Attention Multiplier
Conversation creative captures attention at 2.4x the rate of traditional or AI-driven content. In the context of a "scrolling" environment like TikTok or Meta, this means more than half of the people who see a street interview will stop, whereas nearly 80% of people will ignore a traditional or AI ad.
Algorithmic Advantage
Platforms like TikTok and Meta reward creative velocity. By providing a diverse range of angles (as shown above), brands prevent ad fatigue and keep their CPMs (cost per thousand impressions) low. High-growth brands now recognise that if they run the same creative repeatedly, they only reach the same narrow audience segment.
AUTHENTIC-STREET ADS CAPTURES HOW PEOPLE THINK, JUSTIFY, AND DECIDE IN THE REAL WORLD. THAT’S WHAT TURNS ATTENTION INTO TRUST, AND TRUST INTO ACTION.
We turn real conversations intofull-funnel creative.
Authentic Street Ads is built for the new reality: audiences can spot an ad in a second, and they ignore it. So we build advertising that earns attention. We take your product into the real world, capture first-time reactions from strangers, and turn those moments into performance creative.
NO SCRIPTS
NO ACTORS
NO INFLUENCERS
CONVERSION
ads
Get conversion-ready street ads for your brand in 15 days
Street intercept + product seeding + performance edit.
Built to run as paid immediately across Meta, TikTok , YouTube and, Snap.
Frequently Asked Questions
Traditional agencies broadcast messages at audiences, we build dialogue with them. The result is creative that stops the scroll and holds attention. Content that educates and entertains. Stronger consideration signals through engagement and more confident conversion from new customers. So instead of producing ads based on assumptions, we test brand-specific hooks with real people in real-world conversations. These interactions reveal how customers naturally justify purchases, explain value to others, and overcome objections. The exact psychological moments that drive extreme consideration. We then turn those insights into full-funnel creative designed to work natively across social platforms.
Let’s start with something simple. Think about the last 24 hours. You probably spent time scrolling Instagram, TikTok, or YouTube. Now be honest. Of the hundreds of ads you saw… can you describe even one in great detail? Probably not. That’s not your fault. That’s ad blindness. Your brain has developed a digital immune system. The moment it detects a polished ad, perfect lighting, scripted delivery, commercial intent, it skips. Automatically. Before you even think. For your brand, this is the real crisis in modern marketing. We solve for this problem.
Influencer and UGC content is usually scripted, based on paid endorsements, and built around controlled narratives. This is not another scripted UGC or influencer campaign; we use no actors, no scripts, and no rehearsals. By capturing first-time reactions from strangerswhom consumers trust more than paid endorsementcreate the diverse human hooks needed to trigger new audience segments and stop wasted spend on ad-blind customers.
Simple, if you’re not happy with the work, we offer a 60-day refund policy for peace of mind. Our process is built around collaboration and feedback, with clear review points so we can refine and improve the creative before final delivery. Most clients see the value quickly, in fact, 2 out of 3 brands who run one campaign continue with us on a subscription, because the insights and performance gains make the system worth repeating.
In theory, yes. But Authentic Street Ads isn’t just “filming people on the street.” It’s a specialised system built on strategy, psychology, and performance creative. We’re not for everyone. We’re for brands that are confident in their product and want an external, unbiased perspective. A fast way to pressure-test their messaging in the real world and a proven framework for turning reactions into conversion-ready ads. If your team already has the time, tools, and experience to design the questions, capture honest reactions, extract insights, be unbiased, you may not need us. But if you want speed, clarity, and a repeatable process without months of trial and error, that’s where we add value.
